Business Insider recently ran a photo essay of “shocking” advertisements that would never fly in today’s sensitive culture. Clearly, the ads http://www.businessinsider.com/vintage-sexist-and-racist-ads-2011-6 are demeaning, both toward black people and women.
Madison Avenue executives no longer subject African Americans to prejudicial mistreatment in this age of a black president. But women in some ways have regressed.
We rightfully shudder at sexist advertising copy of years gone past of men walking on women, blowing smoke in their face and spanking them. Certainly they still are used as sex objects to sell beer, cigarettes, automobiles and jewelry.
But these days the real mistreatment of females comes from pornography. In magazines and videos viewed by millions of men (and boys), naked women these days are beaten, humiliated and forced to perform sexual acts that few women in the real world find enjoyable. They follow scripts in which they express pleasure at being punched, called vulgar names, and having one orifice or another painfully stretched in pain. Not exactly progress.
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